In fact, the company is already working to add Blu-ray support to its Windows operating system, he said.
...
"We thought there was a lot of merit to HD-DVD. It was in the market sooner, it had certain cost advantages. We worked to provide an HD-DVD peripheral for the Xbox 360. But at the end of the day, as the industry moves forward, obviously we're going to support Blu-ray in ways that are important," Ballmer said
This is a good step forward for high definition format.
Microsoft previously supported the competing HD DVD disc format along with Toshiba and a handful of movie studios. By mid February, however, all of the studios were in the Blu-ray camp, leaving Toshiba and Microsoft essentially on their own.
On 19th February, Toshiba pulled the plug on HD DVD, ceding victory to Sony and its Blu-ray format as the high definition successor to the popular DVD movie disc format.
(related thread: [sdt=13169]Blu-ray vs HD-DVD[/sdt])
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