Instead of a service similar to Apple's iTunes Store (formally iTunes Music Store), Microsoft is to bring television shows and movie downloads via its Xbox Live service. further transitioning the Xbox 360 from video game console to consumer home entertainment device.
The new service, dubbed Xbox Live Video, will launch on 22nd November in the States. Initial content partners include CBS, MTV Networks, Paramount Pictures, TBS, UFC, and Warner Bros. Home Entertainment. This is an indirect competition to Apple iTunes Store.
Similar to iTunes Store's TV shows policy, purchased TV shows (from Xbox Live service) will be owned by the customer, however, the movies are supplied on a rental basis and will expire after 24 hours.
Users who buy music, TV shows, and movies from iTunes Store are owned permanently by users.
As usual
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