Microsoft cuts Zune price by $50

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Microsoft cuts Zune price by $50

Postby Antony » Thu 06 Sep, 2007 6:10 am

Not long before new iPods were announced, Microsoft made an announcement of its own, dropping 30GB Zune pricing by $50, in a desperate attempt to get Zune sales zooming – but who’d want a Zune when they could buy an iPod instead?
(iTWire)

Reuters has reported on Microsoft’s attempt to deflect some of Apple’s global ‘new iPod’ hype by announcing, just hours before Apple’s iPod launch, a US $50 price cut to the 30GB Zune taking the new price to just US $199.

Sadly, that’s it. No new features, no Zune phone, no larger hard disk capacities. Just the same ol’ Zune that no-one’s buying, now at a cheaper price!

Ok, so the bit about no-one buying Zunes isn’t quite true – Microsoft itself reported last June that they’d somehow managed to shift 1 million Zunes, and clearly are hoping that the new price cut will get rid of the remaining stock.

After all, Microsoft is reported to be producing at least three new Zunes – a smaller model to compete with the iPod nano, a beefed up model to compete with the regular iPod and a Zune phone to come sometime in the future.


SillyDog701 members who hate Apple might choose Zune instead.

If you are looking a current model Zune, it might be a good time to get it.
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