According to Business Insider SAI, Microsoft CEO Steve Ballmer wanted to open more Microsoft (retail) Stores, and to outdo Apple's retail presence (over 300 stores).
So far, Microsoft has only opened 8 stores since it launched its retail initiative about 1 1/2 years ago and has only announced two more. There's a reason for that: the stores are expensive to build -- Microsoft wants them to be high-profile showcases like Apple stores are -- and most of them aren't making money.
Read more: Microsoft Executives In A Heated Battle Over Opening More Retail Stores (Business Insider, Silicon Alley Insider)
UserAgent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.16) Gecko/20110319 AlexaToolbar/alxf-2.11 Firefox/3.6.16
