This may have been "brand necrophilia" up until a couple of weeks ago, but since the powers
that be over at AOL (a TimeWarner Company) have recently decided to revive development
of the Netscape browser based upon Mozilla, the aforementioned NS toolbar for IE could
actually be a good thing. Essentially, it could well promote a decent amount of brand
awareness for Netscape, among the many Internet Explorer users that've probably
never even heard of Netscape before, at least as a browser maker.
If a decent number of IE users install the Netscape Toolbar, once the upcoming new version
of the Netscape browser suite finally hits the streets, there's no knowing exactly how many
of them would be willing to try Netscape as an alternative to, or even a replacement for IE.
This is a case where brand awareness could easily become brand loyalty, for many potential
new users of Netscape, who have never browsed beyond the insecure boundaries of MSIE.
UserAgent: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7b) Gecko/20040316
SeaMonkey = Swiss Army Knife: It's versatile, reliable, and contains useful tools.
Windows Internet Explorer = Old Swiss Cheese: Full of holes, and it stinks!