Apple Store Sydney confirmed
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Antony
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Joined: 18 Jun 2002
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08 Feb, 2007 5:54 am Apple Store Sydney confirmed [sdp=82215]  


News from ifo AppleStore.

Sydney Store Revealed - Exclusive
Quote:
After four months of work, Apple has received final approval on designs for a retail store located at 367 George Street in downtown Sydney (Australia). The architect’s drawings and photo rendering show a three-level glass façade that closely resembles the proposal for the future Boston (Mass.) store. The storefront includes a white Apple logo delicately suspended in the middle of the glass panels. The store will offer two levels of products, with the Genius Bar on the third level. View exclusive drawings and a photo rendering here.


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Antony
Site Admin


Joined: 18 Jun 2002
Posts: 11869
08 Feb, 2007 7:00 am [sdp=82216]  
The Age: Apple Shop for downtown Sydney

The Age wrote:
Apple is finalising plans to build its first official retail stores in Australia, with at least one set for Sydney.

Recent media reports have suggested the iPod maker is also planning to open a shopfront in Melbourne, but the company would not confirm or deny this.

"We have submitted concepts for the store we'd like to build in Sydney and are working with the city to gain their approval," Apple spokesman John Marx said.

"Our stores are a huge hit in the US, Canada, UK and Japan, and we look forward to bringing the unique Apple retail experience to customers in Australia."

Apple has opened more than 170 retail stores worldwide, most of which are located in the US, although there are seven stores in Britain, four in Canada and seven in Japan.

Apple's stores are known for their clever, unique designs and appear to exist primarily to reinforce the company's brand cachet.

The entrance to the Apple store on Fifth Avenue in New York City is a glass cube, each side measuring just under 10 metres. An Apple logo is suspended in the middle of the cube, and a circular staircase or glass elevator leads customers into the 900-square-metre store below.

Apple CEO Steve Jobs played a hand in designing the cube, which was inspired by I. M. Pei's glass pyramid at the Louvre in Paris.

It was not clear where Apple's Sydney store would be located or if it would offer a similarly unique design, but a report in a Melbourne newspaper yesterday said Apple had leased space in a "multi-level retail centre being developed at a former Westpac site on the corner of George and King streets".

Apple products have been sold in Australia through the company's own online store and through authorised resellers.

By opening its own stores locally, Apple would encroach on the market of those resellers. Overseas, this has caused a significant number of them to close down, says ifoAppleStore.com, a site dedicated to covering developments around Apple's retail stores.

But local Apple resellers do not appear to be worried - Tim Kleemann, joint managing director of Next Byte, Australia's largest chain of independent Apple stores, said he welcomed the opening of the Sydney store.

"We've been expecting this development for the best part of two years now and the assumption that there will one day be Apple stores in Australian cities is something that we [have already] factored into our plans," he said.

He added that there are things traditional resellers can "do better" than an official Apple store, such as offer a more extensive range of third-party products.

"If it doesn't have an Apple logo on it, it doesn't seem to have a lot of shelf space in the [overseas] Apple retail stores," he said.

Apple would not give a date for when the Sydney store would open.


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