After 10 months delay, Apple finally releases white iPhone 4.
All Things Digital provided some comments from Steve Jobs and Apple marketing boss Phil Schiller on white iPhone 4 taking so long to reach customers:
“It was challenging,” Apple senior vice president Phil Schiller said during a joint interview with CEO Steve Jobs on Wednesday. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.”
Schiller said that it turned out there were a lot of unexpected interactions between the color of the device and various internal components. Also, like fair-skinned humans, white iPhones need a little more UV protection from the sun.
“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” Schiller said. By waiting, he said that the company was able to deliver a product that will live up to expectations.
Well, the problem is... many people who initially wanted a white iPhone 4 might have gone a black iPhone 4 instead, and many of them are under contract.
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon.