SillyDog701

[Ramona]

When reading some older Firefox threads on the MozillaZine Forum, I learned about an amazing college poster that Firefox had planned to use. The poster is of someone's jeans back pocket with a condom peeking out. The project was pulled due to concerns that it would be offensive to some. At the time of writing (March 2005) there was talk of reviving the project.

Here is the poster: Always Use Protection

What do you think?

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UserAgent: Mozilla/5.0 (Windows; U; Win98; en-US; rv:1.7.10) Gecko/20050716 Firefox/1.0.6 (ax)

[TK19]

My God! How weird!

UserAgent: Mozilla/5.0 (Macintosh; U; PPC Mac OS X; en-us) AppleWebKit/312.1 (KHTML, like Gecko) Safari/312

[Andrew T.]

This was going to be an official promotion?

I had assumed that this was an unofficial poster someone had concocted in his or her free time.

UserAgent: Mozilla/5.0 (Windows; U; Win95; en-US; rv:1.7.10) Gecko/20050716 Firefox/1.0.6

[Antony]

A very smart advertising, I like it

UserAgent: Mozilla/5.0 (Macintosh; U; PPC Mac OS X; en) AppleWebKit/412.6 (KHTML, like Gecko) Safari/412.2

[Ramona]

Andrew,

Yep, sure was: A pitch for Firefox security

From Asa's Weblog

March 27, 2005
like a phoenix

Like a phoenix from the flames, a great idea rises again.

Some time back over at SpreadFirefox.com, we started an effort to make a college poster to help spread Firefox. The results of this effort was a great poster that showed a rear view close-up of a person wearing bluejeans with a Firefox-wrapped condom in the hip pocket. The slogan was "Always use protection." Everyone involved loved it and we were days from taking it to print.

The project was spiked because of concerns that it would offend some people. One of the participants in that poster effort has revived the idea and while it's not a poster, this variation makes a very nice desktop image. Go check it out at mandolux.

Thanks to Chris for the heads up.
Posted by asa at March 27, 2005 04:37 PM

UserAgent: Mozilla/5.0 (Windows; U; Win98; en-US; rv:1.7.10) Gecko/20050716 Firefox/1.0.6 (ax)

[Ramona]

I like it too, Antony and I'm really surprised it was pulled. It is targeted for college students, and it's promoting safe browsing. If the underlying message is safe sex, then all the better!

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UserAgent: Mozilla/5.0 (Windows; U; Win98; en-US; rv:1.7.10) Gecko/20050716 Firefox/1.0.6 (ax)

[Fulvio]

I think that it happens with the territory. Firefox wants to go mainstream, and, it may have to be careful.

UserAgent: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7.11) Gecko/20050728

[Antony]

Safe sex is another good thing to promote, perhaps there were quite a few conservative religious people.

I don't see this advert crossed any lines.

UserAgent: Mozilla/5.0 (Macintosh; U; PPC Mac OS X; en) AppleWebKit/412.6 (KHTML, like Gecko) Safari/412.2